Overview

About Us

8 Reasons To Join

10 Steps To Open

Investment

Our Story So Far

Contact

Franchise Partner Pack

OUR SECRET RECIPE
FOR YOUR SUCCESS!

To tirelessly give our best for the
success of our Franchise Partners

10 STEPS TO OPEN...

We want to make your way into the Extrawurst family as easy as possible.

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REGISTER INTEREST
Don’t just think about joining Extrawurst, tell us you are! “Register your Interest” via our website, and once we have your deatils we can make contact with you and stay in contact with you...
INFORMATION PACK
Thanks for registering with us. We can now send you some more specific detail on the opportunity to become part of the Extrawurst family so you have time to digest and consider before...
INTRODUCTORY MEETING
It’s good to talk. We can be flexible at this stage on how we meet and this can be either in person (at a location that is practical for all) or virtually. At this meeting we can give you a more in depth overview of the brand and offer and answer any questions that you may have. Before we talk, we ask all our potential farnchise partners to complete and sign a simple “Non Disclosure Agreement”. If you like what you hear then...
PRACTICAL SITE VISIT
Meeting on site is essentail and you have to touch, taste and feel the Extrawusrt brand to apprecaite it. Their is no better way to do this than to visit one of our stores, get behind the counter and experience the product, systems and operation first hand. It’s also a great opportunity for us to see how you engage with our amazing brand. If you think Extrawurst could be for you then...
INTERVIEW & AGREEMENT OF INTENT
We can sit down and talk in deatil to really understand why you think it is for you, why you want to do it, how you can make it happen, where and when you are thinking, We can can also make sure that you are right for our brand and that we want to be in partnership with you. It’s a time for questions, honest answers and if we are all aligned, an “Agreement of intent” can be completed on how we are going to work together. What about the where...
LOCATION SEARCH SUPPORT
By this stage we will already have discussed with you on the “where” and if this territory will work for us along side any existing franchise partners. Location is key! Does it have that something extra, is it the right size? We have lots of experience and know all about this. Extrawurst can review a potential site for suitability that you have in mind, we could also share with you potential exsiting opportunities* in a specific territory and we could also loaction search on your behalf*. How do you know if the location will work... *Additional fee’s will be applicable
FINANCIAL MODELLING OVERVIEW
As a business we have a example models of how a typical Extrawurst should work, depending on the format option you are looking at. Your Extrawurst will be your business and its really important that you work through, own and belive in your own numbers. Based on our experience, we have can guide, review and sense check these, but they have to be your numbers, as you will then sign up to...
FRANCHISE AGREEMENT
Our frachise agreement is a fair, robust and considered standardised document specific to our Extrawurst brand and has been reviewed by the British Franchise Association (BFA). Once you are decided on the franchise opportunity with Extrawurst, we are decided on you, the location and territory is agreed, your financial modelling works and you have the investement; then the completion of the standardised franchise agreement is a straightforward process. Once the agreement is signed and we have a time line to your first opening, then it’s all about the...
TRAINING
Training is as important for you as a franchise partner as much as it will be for your team. Your training will be a combination of in store practical hands on training as well as online learning, plus you will have access to our “Know How” on our Hyperspace system. This training and “Know How” will be market specific. We will be support you through the setup phase with a time plan, guidance and regular structured meetings. Once you are ready to open, we can be onsite to support and train your team ready for being...
OPEN FOR BUSINESS
It’s important to get as good as start as you possibly can and prior to opening we can help you plan and coach,, as well as guiding and supporting you with:

  • Training (operational and administrativley)
  • Setup with all our supply chain partners
  • Procurement and purchase of standard Extrawurst brand requirements (equipment, POS/till system, media screens)
  • Opening plan to launch in your territory
  • Onsite opening support pre and post opening

    • As well as this we can offer additional support services:

  • Project & construction management (inc any loacl authority permissions)
  • Food safety guidance, EHO registration, and specific legal training
  • Introduction to preffered shop fit contractors
  • Enhanced PR & Social activity to support your go live

    • FLIP THROUGH OUR PARTNER PACK

    An overview of our brand

    Download Franchise Partner Pack

    Extrawurst
The unique snack franchise experience with that certain "extra".

    Extrawurst is all about honset, delicious “Authentic German Bratwurst”.

    The popular Bratwusrt in a bun and currywurst are tasty cultural assets in Germany and the love for these amazing timless classics, have global and mass market appeal.

    If you are interested in achieving personal and professional success through a family-run company that has been committed to the craft of premium authentic German snack food since 1981, you have come to the right place.

    Our straight forward culture enables our franchisees to achieve a robust German street food franchise opportunity with a choice of investment models that will work to fit the size of your ambition.

    More Info

    We created the extrawurst... let’s create extraordinary business together

    We are...

    • Strong believers that German Bratwurst is iconic all over the world
    • Among the top 5 German street food franchisors in Germany and are currently expanding in Asia/Pacific, Europe, Africa, Noth and South America
    • The only German fast food chain with family traditions in food operations and traditional sausage manufacturing
    • Second generation experts in authentic German fast food franchising and were established in 1981
    • Third generation keepers of secret family recipies and award winning butcher craftmanship standards, from our continuous multiple award winning meat plant established in 1952
    • Simply German in terms of our hands on approach, commercial thinking, processes, quality and operational execution





    your franchise opportunities

    Individual solutions for your success

    Relationship and partnership is imporatnt to us . We pride ourselves on having an open, honest, personable and down to earth approach when discussing the opportunity with Extrawurst. Whilst we have set models within our system, our highly motivated team, made up of specialists and experts, can also work with you to develop tailor-made solutions for your success.

    Extrawurst can work almost anywhere!

    Format Options

    Franchisee Recruitment

    What type of people are we looking for?

    • Self-motivated and can motivate others
    • Organised
    • Commercial knowledge
    • An appreciation & interest in an operational food busienss
    • Is a fan of our brand
    • Wants to work with people and is customer focused
    • Being an existing franchisee or having suitable F&B operational experience is advantageous,but not essential
    • You will need to demonstrate you have the financial resources required

    The Proposition

    This is what we are offering

    Range of store format & Capex options 5 year initial term (Right to auto renew at 5 years, if achieving KPI performance (7+ if Macro investment)
    8% Royalty (inc 1% central marketing fee),

    £20k Initial set up fee for:

    • Use of brand name IP
    • Franchisee Recruitment
    • Access to systems and “Know How”
    • Access to Genuine “Authentic” German product
    • Exclusivity/protection to a territory for a specified initial term, protected/segregated by postcode sector, not radius
    • Initial Training of the Sub Franchisee in Master Franchisee unit (Time not accommodation or travel)
    • Project plan to include “On Boarding” and critical path to “Grand Opening”
    • Dedicated “In Country” preferred partner supply chain

    Unit 10, Barton Marina
    Barton under Needwood
    Burton upon Trent

    DE13 8AS

     

    Contact

    franchise@extrawurst.co.uk
    01675 469 090

    © 2022 Extrawurst UK Franchise